What’s a Good Deal?
Thursday, October 11th, 2007How does a consumer know if they are getting a good deal? Let’s look at a car purchase, the most well know places for getting hammered. A good deal is considered a deal in which was good for both the buyer and seller. The buyer may get a lower cost product, while the seller may make a profit and get future business from the customer. In car sales, a consumer almost never thinks of a deal that is good. It has been put into our heads for years that a car sale is lmost always bad for the customer. Does this always come true? Why would a customer buy from a car dealership? (more…)







